Strong Canadian Automation and IIoT Market Provides Opportunity for HARTING

PBSI Harting media 400

July 30, 2019

Canada continues to be an excellent performer for HARTING, recording double digit revenue growth on a regular basis including the year to date. As smart manufacturing continues to take up more of the market, HARTING is positioning itself to take advantage of the shift toward the future by positioning itself within the automation and IIoT market.

HARTING held its annaul media luncheon this month, with a presentation by Ashley Smith-Heine, Vice President of Sales HARTING Americas, Carl Maalouf, Director of Sales HARTING Canada, and Peter Hanna, Territory Sales Manager.  

At the luncheon HARTING announced it plans to increase its full-time Canadian sales force to four in the coming months, as well as discussing their direction for the upcoming fiscal year.

HARTING established a direct presence in the Canadian market seven and a half years ago, creating HARTING Canada with an office in Montreal.

Smith-Heine said the sales force expansion is particularly attractive because of a number of stellar opportunities in the Canadian marketplace.

There is a correlation between expanding the direct sales presence and building more mutually productive customer relationships. Those valued relationships differentiate HARTING from competitors. “There is no substitute for boots on the ground; our customers have always appreciated that of HARTING,” said Maalouf. “We’re not just there to sell products, but to help them select the most appropriate ones from both a technical and business standpoint.”

Canadian companies are embracing greater automation and IIoT solutions, which will only accelerate in the years to come. “We see the uptake of IIoT accelerating in the Americas, with commensurate benefits in optimizing operational efficiency and business costs,” said Smith-Heine.

“By 2023, the smart manufacturing market worldwide is expected to be worth US$299 billion with a compound annual growth rate of 11%.” That aligns with much of what’s being developed in HARTING’s global R&D programs and the company’s focus on new automation products and strategies.

One of the surprises in the Canadian market for HARTING was the strong sales numbers comming out of the west coast. HARTING is also seeing an increase in customization with their products. A firm developing autonomous vehicles technology reached out to HARTING, Smith-Heine noted for example, which is a market they don’t typically operate in.

Smith-Heine explained that engineers are doing more research and design than they have in the past. Partially due to the wealth of information available online. As a result they are coming to HARTING much later in their design process. Which is something that has contributed to their focus on modularity and the customization of their products.

IIoT and smart factory solutions are not slowing down. HARTING is selling manufacturers on ‘future proof’ solutions like the Han 1A, which was recently released in the Canadian Market. Ontario sales representative Peter Hanna, added that, from what he is seeing, their customers are ready for customization, and are actively seeking to add future proof upgrades to their proceses.  

While machinery and transportation are still hugely important in Canada, HARTING is finding success in additional markets like data centres and PGTD (Power Generation, Transmission and Distribution).

With their new product lines, HARTING has also focused on providing compact components. Space is becoming more and more valuable for manufacturers. HARTING T1 Industrial single pair Ethernet cable and Han 1A reduce space while increasing computing power. While Maalouf similarly noted, new products like the HARTING MICA mini-computer and the ix Industrial connector for IP20 Ethernet applications is giving machine, plant and process designers the chance to design differently.

Two new products featured at the Hannover Messe in April are about to debut in Canada:

Han 1A: This compact, economical, modular connector series configurable with up to 12 contacts for transmitting data, power and signal is ideal for controllers, small drives and control cabinets. These lightweight connectors cater to the need for smaller interfaces in machine design and robotics, taking up 30% less space than the Han® 3A widely used for such applications. There are inserts and accessories for indoor and outdoor applications (IP20/IP65). Assembly is tool-less.

HARTING T1 Industrial: These Single Pair Ethernet (SPE) connectors can be configured to carry power and data on one pair of wires instead of the usual two pair and can provide effective Ethernet coverage to previously inaccessible locations and connect the simplest of devices, like sensors, in a cost-effective manner.

Related Articles


Changing Scene

  • Meet Jeremy Warnock, Brave’s New Vice President of Engineering

    Meet Jeremy Warnock, Brave’s New Vice President of Engineering

    Brave Control Solutions Inc. was recently pleased to announce that Jeremy Warnock has joined the team as Vice President of Operations. Jeremy will lead the delivery teams and be responsible for services and solution delivery. Jeremy’s career started at Ford Motor Company as an engineer, then later at JMP Solutions where he served as a… Read More…

  • Westburne and Kinova Announce Groundbreaking Partnership

    Westburne and Kinova Announce Groundbreaking Partnership

    Westburne is thrilled to announce a groundbreaking partnership that is set to redefine the landscape of collaborative robotics. Westburne has joined forces with Kinova, a global provider in robotics innovation, to deliver cutting-edge solutions that will transform industries and elevate Westburne’s commitment to technological advancement. This partnership marks a significant milestone in Westburne’s journey towards… Read More…


Sponsored Content
The Easy Way to the Industrial IoT

The way to the Industrial IoT does not have to be complicated. Whether access to valuable data is required or new, data-driven services are to be generated, Weidmuller enables its customers to go from data to value the easy way. Weidmuller’s comprehensive and cutting-edge IIoT portfolio applies to greenfield and brownfield applications. Weidmuller offers components and solutions from data acquisition, data pre-processing, data communication and data analysis.

Visit Weidmuller’s Industrial IoT Portfolio.


ADVANCED Motion Controls Takes Servo Drives to New Heights (and Depths) with FlexPro Extended Environment Product Line

Advanced Motion Controls is proud to announce the addition of six new CANopen servo drives with Extended Environment capabilities to their FlexPro line. These new drives join AMC’s existing EtherCAT Extended Environment FlexPro drives, making the FlexPro line the go-to solution for motion control applications in harsh environments.

Many motion control applications take place in conditions that are less than ideal, such as extreme temperatures, high and low pressures, shocks and vibrations, and contamination. Electronics, including servo drives, can malfunction or sustain permanent damage in these conditions.

Read More


Service Wire Co. Announces New Titles for Key Executives

Bruce Kesler and Mark Gatewood have been given new titles and responsibilities for Service Wire Co.

Bruce Kesler has assumed the role of Senior Director – Business Development. Bruce will be responsible for Service Wire’s largest strategic accounts and our growing Strategic Accounts Team.

Mark Gatewood has been promoted to the role of Vice President – Sales & Marketing. In this role, Gatewood will lead the efforts of Service Wire Company’s entire sales and marketing organization in all market verticals.

Read More


Tri-Mach Announces the Purchase of an Additional 45,000 sq ft. Facility

Tri-Mach Elmira Facility

Recently, Tri-Mach Inc. was thrilled to announce the addition of a new 45,000 sq ft. facility. Located at 285 Union St., Elmira, ON, this facility expands Tri-Mach’s capabilities, allowing them to better serve the growing needs of their customers.

Positioning for growth, this additional facility will allow Tri-Mach to continue taking on large-scale projects, enhance product performance testing, and provide equipment storage for their customers. The building will also be the new home to their Skilled Trades Centre of Excellence.

Read More


JMP Parent Company, CONVERGIX Acquires AGR Automation, Expanding Global Reach

Convergix Automation Solutions has completed the acquisition of AGR Automation (“AGR”), a UK-based provider of custom, high-performance automation design and systems integration primarily to the life sciences industry.

Following Convergix’s acquisitions of JMP Solutions in August 2021 and Classic Design in February 2022, AGR marks the third investment in Crestview’s strategy to build Convergix into a diversified automation solutions provider targeting the global $500+ billion market, with a particular focus on the $70 billion global systems integration and connectivity segments. Financial terms of the transaction were not disclosed.

Read More


Latest Articles

  • Maximizing Motor Efficiency: Navigating the Impact of VFDs on Motors

    Maximizing Motor Efficiency: Navigating the Impact of VFDs on Motors

    Running a motor directly from the power source produces uniform, sinusoidal waveforms but wastes energy due to continuous speed operation regardless of the load requirements. To enhance efficiency, variable frequency drives (VFDs) control motor speed, reduce energy consumption, and minimize equipment wear. However, VFDs use pulse-width modulation (PWM) to supply electrical pulses instead of a… Read More…

  • The Path to Net Zero with Smart Building Technologies from ABB

    The Path to Net Zero with Smart Building Technologies from ABB

    By Krystie Johnston – Building operations account for 30% of global final energy consumption and 26% of global energy-related emissions. This sector, if entirely net zero, would contribute a significant percentage to reduced CO2 emissions worldwide1. In fact, technologies exist already to help buildings reach net zero today. Robert Palajsa, Territory manager for the smart… Read More…