Integrating digital platforms into the real world
Digital business platforms are an important part of HANNOVER MESSE, where they cut across multiple areas of the “Digital Ecosystems” display category. “Platform business models are the way of the future,” said Hubertus von Monschaw, Deutsche Messe’s Global Director Digital Ecosystems for HANNOVER MESSE. “While they have long been par for the course in the consumer segment, they’ve been a little slow to catch on in manufacturing. But they are indeed catching on, and there is no doubt that the platform economy will play an increasingly important role in the industrial B2B segment.”
