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EWEL Announces Strategic Distribution Partnership with ABB

June 8, 2026 - EWEL Announces Strategic Distribution Partnership with ABB

June 8, 2026

EWEL Electrical Wholesalers Edmonton Announces New Strategic Distribution Partnership with ABB Electrification

EWEL is excited to announce a new strategic partnership with ABB, effective June 8, 2026. As part of this transition, their VP & General Manager, David Carson, has shared an important message outlining the reasons behind this decision, what it means for their customers and employees, and how it positions EWEL for long-term growth and success. They invite you to read David’s message below:

“After many successful years of offering Schneider distribution products, EWEL has made the strategic decision to transition to ABB distribution moving forward.

First and foremost, we want to sincerely thank you for your continued trust, loyalty, and partnership over the years.

This was not a decision made quickly or lightly. Our leadership team spent a significant amount of time evaluating market conditions, supplier alignment, customer needs, and long-term growth opportunities to ensure we made the best possible decision to better serve you now and into the future.

This transition is about strengthening EWEL’s ability to support our customers for the long term — providing enhanced service and more solutions.

This decision was driven by several important factors:

  • Reduced competition within the Edmonton market
  • Broader product portfolio, including automation, MV, VFDs, and utility products
  • Strong service capabilities and long-term support commitments.

ABB continues to make major investments across all sectors of the electrical industry, with a strong focus on innovation, infrastructure, automation, digital technologies, and future growth. We believe their vision aligns closely with EWEL’s commitment to delivering reliable solutions, technical expertise, and best-in-class support to our customers.

Additional information, product updates, and transition details will be shared in the near future. Our team remains committed to ensuring a smooth transition and continuing to provide the high level of service and support you expect from EWEL.

Thank you again for your continued partnership and confidence in EWEL!”

David Carson
VP and General Manager
david@ewel.ca

  • June 8, 2026 - EWEL Announces Strategic Distribution Partnership with ABB
  • June 8, 2026 - EWEL Announces Strategic Distribution Partnership with ABB
  • June 8, 2026 - EWEL Announces Strategic Distribution Partnership with ABB

For more information on EWEL Electrical Wholesalers Edmonton solutions HERE

For more information on ABB Electrification Canada solutions HERE

June 8, 2026 - EWEL Announces Strategic Distribution Partnership with ABB

Source

View original EWEL Electrical Wholesalers Edmonton LinkedIn post HERE

View original ABB LinkedIn post HERE

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