WEG Fully Digital Soft Starters and Micro VFD Drives from AutomationDirect

January 15, 2020

New compact soft starters and micro VFD drives have been added to the AutomationDirect motor controls lineup which encompasses simple manual controllers, motor contactors and starters, drives and soft starters.

WEG SSW05 and SSW07 soft starters are compact, fully digital soft starters with state-of-the-art DSP (Digital Signal Processor) controller designed to provide great performance on motor starts and stops. Digital technology provides optimum operation, diagnostics capability and full motor protection. With easy dip switch/potentiometer setup, these soft starters simplify start-up and daily operations. The compact soft starters optimize space in electrical panels and adapt to installation requirements with optional remote keypad and other accessories.

WEG SSW05 soft starters (from $282.00) are available in 10A to 85A rated current versions @ 230-460V in 2 frame sizes, operating on 90 – 250 VAC control power. The SSW07 series of soft starters (from $614.00) features 13 models from 10 to 350 HP at 220- 575 VAC, 4 frame sizes, and operates on 110-240 VAC control power.

The new Gen 2 WEG CFW100 VFD drive is a single-phase input (110/230 VAC), three-phase output variable frequency drive developed for applications ranging from 1/4 to 1hp (0.18 to 0.75 kW). The CFW100 series features a compact size and is ideal for applications on machines or equipment that require precise control with easy setup and operation. WEG vector control or scalar control can be selected.

The built-in SoftPLC with operator interface allows the CFW100 to work interactively with motor and application. Compatibility with free WEG Programming Suite (WPS) software enables custom tailored control schemes including PID control. A variety of plug-in option modules for additional I/O and communications protocols can be added to extend capabilities. A remote keypad and flash memory module are also available. Sixteen CFW100 units are available starting at $142.00.

Learn more by visiting: www.automationdirect.com/drives

Related Articles


Changing Scene

  • Weidmüller Canada Is Growing Their Team & Investing in the Future of Engineering

    Weidmüller Canada Is Growing Their Team & Investing in the Future of Engineering

    Weidmüller Canada is growing their team and investing in the future of engineering. They are proud to welcome Ada Santavy, Laura Cochrane, and William Watson, the newest hires of Weidmüller’s Engineering Launchpad Program, an innovative initiative that combines technical and soft skills training, mentorship from industry veterans, and hands-on project experience to develop well-rounded engineering… Read More…

  • Leviton Canada Announces Jim Hartery as New Territory Manager, Alberta

    Leviton Canada Announces Jim Hartery as New Territory Manager, Alberta

    Please join Leviton Canada in welcoming Jim Hartery to their team! Jim brings extensive experience in sales and account management within the electrical industry, along with a proven track record of building strong customer relationships, developing new business opportunities, and driving growth across both new and existing accounts. Leviton is thrilled to have Jim on… Read More…


Sponsored Content
The Easy Way to the Industrial IoT

The way to the Industrial IoT does not have to be complicated. Whether access to valuable data is required or new, data-driven services are to be generated, Weidmuller enables its customers to go from data to value the easy way. Weidmuller’s comprehensive and cutting-edge IIoT portfolio applies to greenfield and brownfield applications. Weidmuller offers components and solutions from data acquisition, data pre-processing, data communication and data analysis.

Visit Weidmuller’s Industrial IoT Portfolio.


ADVANCED Motion Controls Takes Servo Drives to New Heights (and Depths) with FlexPro Extended Environment Product Line

Advanced Motion Controls is proud to announce the addition of six new CANopen servo drives with Extended Environment capabilities to their FlexPro line. These new drives join AMC’s existing EtherCAT Extended Environment FlexPro drives, making the FlexPro line the go-to solution for motion control applications in harsh environments.

Many motion control applications take place in conditions that are less than ideal, such as extreme temperatures, high and low pressures, shocks and vibrations, and contamination. Electronics, including servo drives, can malfunction or sustain permanent damage in these conditions.

Read More


Service Wire Co. Announces New Titles for Key Executives

Bruce Kesler and Mark Gatewood have been given new titles and responsibilities for Service Wire Co.

Bruce Kesler has assumed the role of Senior Director – Business Development. Bruce will be responsible for Service Wire’s largest strategic accounts and our growing Strategic Accounts Team.

Mark Gatewood has been promoted to the role of Vice President – Sales & Marketing. In this role, Gatewood will lead the efforts of Service Wire Company’s entire sales and marketing organization in all market verticals.

Read More


Tri-Mach Announces the Purchase of an Additional 45,000 sq ft. Facility

Tri-Mach Elmira Facility

Recently, Tri-Mach Inc. was thrilled to announce the addition of a new 45,000 sq ft. facility. Located at 285 Union St., Elmira, ON, this facility expands Tri-Mach’s capabilities, allowing them to better serve the growing needs of their customers.

Positioning for growth, this additional facility will allow Tri-Mach to continue taking on large-scale projects, enhance product performance testing, and provide equipment storage for their customers. The building will also be the new home to their Skilled Trades Centre of Excellence.

Read More


JMP Parent Company, CONVERGIX Acquires AGR Automation, Expanding Global Reach

Convergix Automation Solutions has completed the acquisition of AGR Automation (“AGR”), a UK-based provider of custom, high-performance automation design and systems integration primarily to the life sciences industry.

Following Convergix’s acquisitions of JMP Solutions in August 2021 and Classic Design in February 2022, AGR marks the third investment in Crestview’s strategy to build Convergix into a diversified automation solutions provider targeting the global $500+ billion market, with a particular focus on the $70 billion global systems integration and connectivity segments. Financial terms of the transaction were not disclosed.

Read More


Latest Articles

  • Texcan: Teck, Vertical Riser & AIRGUARD – Cable Solutions for Demanding Environments

    Texcan: Teck, Vertical Riser & AIRGUARD – Cable Solutions for Demanding Environments

    Teck, Vertical Riser Teck, and AIRGUARD address distinct installation needs for industrial and vertical‑riser installations. Each product targets specific installation needs: Teck for general industrial feeders, Vertical Riser Teck for continuous vertical runs, and AIRGUARD to deliver high crush resistance and corrosion protection on long runs. Understanding the differences in application can help ensure the right cable is selected for the… Read More…

  • Mouser: Industrial Ethernet vs Fieldbus – Architecture, TSN & Migration

    Mouser: Industrial Ethernet vs Fieldbus – Architecture, TSN & Migration

    Fieldbuses once replaced bundles of wiring with shared, deterministic networks. For years, they carried control signals reliably and predictably. However, as equipment, sensors, and data systems proliferated, fieldbus limitations emerged. The central issue today is real-time operational visibility. Engineers need networks that move control data, diagnostics, and process information across the plant as reliably as… Read More…