6 Ways the New maxon Website Enhances Your Experience
March 27, 2024
maxon develops drives that are among the best in the world. They advance technologies that save lives on Earth, make driving and flying safer, and enable the use of robots in space. Where uncompromising precision and the highest quality standards are crucial for success, their drive systems show what they are made of.
Complexity is not a foreign concept for maxon, but rather part of their daily business. Their commitment to quality, precision, and the best service also applies to their website, they continuously optimize it for user-friendliness.
Analysis comes first
As with the development of a new maxon precision drive, a comprehensive requirement analysis was also completed at the beginning of this project. They knew they needed to understand the needs of users today and in the future, and the different user behaviors around the globe to create a tailored customer experience. Their first step was to better understand the technical requirements, the entire customer journey and the technical environment. This was done through internal and external customer interviews and focus groups.
Prototypes, tests, and configurations lead to results
Based on our analysis, a new digital communication architecture was created that meets all requirements: their strategic goals, the high complexity of their broad product portfolio, as well as the market- and country-specific behaviors and needs of their customers.
They have restructured their Business Unit (Medical Technology, Industrial Automation, Mobility Solutions, and Aerospace) pages as well as the products and the maxon Group information.
In total, over 4,000 new content pages were created – the new site is secured according to the latest standards, SEO-optimized, responsive, and barrier-free.
6 things they improved:
#1 Improved user experience
The entire maxon site has been optimized for an enhanced user experience. Thanks to new, simple navigation, all industry-specific content and products can be found with just a few clicks.
#2 Redesigned product section
With numerous product recommendations, and clear comparison tables, the path to selecting the perfect drive solution for their customers has been shortened.
#3 Faster access to the right contact person
Their direct contact channels for Europe, Asia, and North America have been expanded and optimized so that their experts can quickly and efficiently respond to all inquiries.
#4 Improved customer support
Whether it’s a plug-and-play solution from COTS products or support for a highly specific development, they are always a reliable point of contact for their customers. All contacts have been consolidated onto one page.
#5 A hub for all information
To provide a better overview of maxon’s drive expertise in various markets, they have seamlessly integrated the most exciting application stories from their drive.tech blog and all industry news into the new site.
#6 Select. Configure. Order
All functions of their current online shop are integrated into the new website, allowing their customers to easily assemble a customized drive from over 6,000 components.
