Westburne Announces Appointments to Their Team in Quebec

Apex is proud to officially welcome Dan Reid to their growing Calgary team as Apex Automation Ltd’s Vice President of Business Development! With a wealth of experience, a relationship-driven leadership style, and a passion for building long-term connections, Dan brings a fresh spark to their mission of redefining what partnership looks like in the automation industry. Throughout his career, Dan has earned a reputation for doing exactly what he says he will—building trust not through quick wins, but through integrity, consistency, and intention. It’s no surprise that of Apex’s core values—Intelligence, Ingenuity, and Integrity—it’s integrity that resonates with him most. As he puts it: “You’ll have a short and shallow career in sales without it.” Outside of work, Dan is just as committed to serving others. He recently celebrated 10 years volunteering at the Alberta Children’s Rotary Flames House Hospice Center and has spent nearly as long coaching youth football. Whether as a father, mentor, or teammate, Dan leads with heart—believing that life and success are about being something for someone else, not just existing for yourself. A unique piece of Dan’s personal story? He finds his creative flow not in a boardroom—but in his basement Bread Lab, where baking is both his therapy and his art. (Apex is already counting down to the first bread drop-off!). In his new role, Dan envisions tighter integration between Apex’s four core services—Engineering | OT Systems & Security | Systems Integration | Field Services—and the business development strategy. By strengthening cross-department collaboration and aligning deliverables with client goals, he sees an opportunity to build something that redefines success in the automation industry.