HELUKABEL Becomes HELU: Strategic Transformation to New Brand Brings Focus on Systems Back to Centre Stage
No longer HELUKABEL, just HELU—the idea behind this change is both deliberate and strategic as they have developed step by step from a manufacturer of only cables into a major international systems supplier for electrical connection technology. In addition to cables and wires, their portfolio now includes assemblies and drag chains with which they create integrated, custom, and installation-ready solutions for their customers’ wide range of applications. This evolution will also have an impact at a market level with a new brand name, new logo, and their new claim: “Always stay electrified.”

