Brady: 2D Barcodes & Their Advantages
Due to several traceability initiatives, product coding is experiencing rapid changes. Customers expect more information about the products they’re buying. Governments are beginning to impose regulations that demand better product tracking. The result? More data must be included in product codes, in particular, dynamic data such as expiration dates and serial numbers. The 1D barcodes the industry is used to seeing on every packaged product does not provide the needed functionality any longer and technologies such as printers and scanners must adapt. o help navigate these challenges, Raymond J. Fortuna, Brady’s Global Product Manager: Microfluidic Solutions provides some insights about GS1 and explains how Sunrise 2027, Digital Product Passports and the Food Safety Modernization Act affect the future of product traceability.

